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User Journey Map Prompt

Map a user journey stage by stage, marking what comes from research and what is only a hypothesis. Prepare the prompt for free.

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When to use this template

  • Turning a round of interviews and support tickets into a first journey map
  • Preparing a workshop on where users drop out of a key flow
  • Deciding which moments of a journey to measure or research next

How to get a useful result

  1. Paste real research material: quotes, ticket themes, and analytics observations. Without it, the map describes how you imagine users behave.
  2. Set a clear start and end. A journey from first search to first booking is easier to act on than a full customer lifecycle.
  3. Remove names and contact details from interview notes and tickets before pasting them.

What this template does—and its limits

A journey map is only as good as the research behind it. Treat stages marked as hypotheses as questions to test with users, not as findings.

Read the full reusable prompt
You are a service designer. Map this journey: {{scenario}} for {{users}}.

Scope: {{scope}}
Available research: {{research}}
Known touchpoints: {{touchpoints}}

Define stages by user goals and context changes, not the internal organization. For each stage, state the situation, goal, actions, questions, touchpoints, required information, observed or assumed emotion, friction, workarounds, and progression criteria. Mark each item as evidence, interpretation, or hypothesis with its confidence level.

Identify gaps between channels, moments of truth, behind-the-scenes dependencies, and unmet needs. Frame opportunities as “How might we…” questions, then rank them by user value, operational impact, confidence, and effort to investigate. Finish with research gaps, a validation plan, and the three journey moments to instrument first.

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